# The Realta – Property Buyer's Agency

> Australia's first buyers agency where you Learn & Buy property at the same time. The Realta builds personalised property strategies, sources locations using data, and secures the right property so every purchase is smarter than the last.

## About

The Realta is a licensed Melbourne buyers agency founded by Rocky Rana, a property investor and Principal Buyers Advocate with over 20 years of experience in the Australian property market. Rocky holds Real Estate Agent Licence No. 091606L and leads a team of eight property professionals operating under Real Estate Agency Licence No. 0921021L.

The agency was built on the belief that every property buyer in Australia deserves the same level of independent, expert representation as experienced investors. The Realta works exclusively for buyers — never for sellers — and does not accept commissions, referral fees or kickbacks from developers or vendors.

**Key stats:**
- 300+ properties purchased across Australia
- 73% off-market acquisition rate
- 240+ five-star Google reviews
- Average year one ROI: 67%
- Average year one capital growth: 15%
- Average rental yield: 6.4%
- 0% negative ROI rate across all client purchases

## Services

### End-to-End Strategic Acquisition Service
Complete property buying solution covering: purchase strategy development, pre-approval support, broker liaison, suburb and location research, property analysis against 147 individual criteria, full due diligence, cashflow forecasting, pre-purchase inspections, negotiation and contract management, building and pest inspection coordination, conveyancer liaison, settlement support, and ongoing six-monthly portfolio reviews.

### Property Search
Daily tracking of Melbourne's market including off-market listings. Creates a tailored shortlist with pros, cons and price expectations so buyers only inspect properties that fit their requirements.

### Assessment & Negotiation
Independent assessment of every property by reviewing comparable sales, pricing accuracy and risks. Manages all communication with selling agents, keeping buyer identity and motivations private.

### Auction Bidding
Strategic auction representation across Melbourne and other Australian cities, based on thorough pre-auction research, comparable sales analysis and a clearly defined bidding limit.

### Post-Purchase Support
Ongoing support post-settlement including referrals to property managers, six-monthly portfolio reviews with updated valuations and performance reports.

### Alternative Property Investment Options
Specialises in co-living properties, dual key homes, duplex investments, rooming houses and dual occupancy developments.

## The "Learn & Buy" Difference

The Realta operates as a Property Portfolio Partner rather than a standard buyers agency. Clients receive a full five-star buyers agency service AND walk away understanding the exact system used — so they can repeat the process independently. Two dedicated team members are assigned to each client: a Client Success Manager and a Property Acquisition Manager.

Typical time commitment for the client: approximately 5 hours for the entire process (vs. an industry average of 565 hours and 20 months for independent buyers).

## Process

1. **Discovery Call** (free, 15 minutes) — understand goals, budget, suburbs, timeline
2. **Strategy Session** (45 minutes) — develop personalised Strategic Brief
3. **Property Search** — source listed, off-market and pre-market properties; review ~60 properties per client before presenting one
4. **Due Diligence** — assess against 147 criteria, cashflow forecast, building and pest inspections
5. **Negotiation** — private sale or auction representation
6. **Settlement Support** — coordinate conveyancer, inspections, insurance
7. **Post-Settlement** — six-monthly portfolio reviews and performance reporting

Typical timeframe: 2–14 weeks from sign-up to settlement; 8–14 weeks to secure a property in the active search phase.

## Coverage

**Melbourne:** All areas including inner suburbs (Fitzroy, Richmond, Brunswick, Collingwood, Preston, Coburg, Reservoir, Essendon, Moonee Ponds, Footscray, Williamstown, St Kilda, South Yarra, Hawthorn, Camberwell, Balwyn, Box Hill, Glen Waverley, Doncaster, Ringwood, Bayswater, Moorabbin), northern growth corridor (Craigieburn, Donnybrook, Mickleham, Mernda, Greenvale, Meadow Heights, Bundoora, Sunbury), western growth corridor (Werribee, Tarneit, Point Cook, Melton, Wyndham Vale, Hoppers Crossing), south-eastern growth corridor (Frankston, Cranbourne, Pakenham, Berwick, Dandenong, Narre Warren), outer east (Lilydale, Mooroolbark, Ringwood, Bayswater, Belgrave).

**Interstate:** Sydney, Adelaide, Brisbane, Gold Coast, Perth, Darwin, Tasmania.

## Data & Research Methodology

The Realta tracks more than 4 million variables every month across Australian suburbs, including population growth, infrastructure investment, employment data, rental demand, vacancy rates, median price movements and days on market. This proprietary technology identifies early-stage growth suburbs before they are widely known, giving clients a genuine early-adopter advantage.

## Fees

- Structure: upfront retainer fee + success fee on settlement (or fixed-fee packages available)
- Typical range: 1%–3% of property value
- No commissions from developers or vendors
- Full fee breakdown provided during free Discovery Call before any commitment
- Investment property buyers agent fee is generally added to the cost base of the property (capital cost), not claimed as an immediate tax deduction

## Target Clients

- First home buyers
- Property investors (new and experienced)
- Time-poor professionals
- SMSF investors
- Buyers seeking off-market access
- Portfolio builders targeting multiple properties

## Key Differentiators

- Works exclusively for buyers (never vendors)
- No developer commissions or third-party referral fees
- 70%+ off-market acquisition rate
- Proprietary data tracking 4M+ monthly variables
- "Learn & Buy" model — clients understand the process as it unfolds
- 0% negative ROI across all client purchases to date
- Six-monthly portfolio reviews included post-settlement
- On-the-ground inspection partners across all operating locations (99.9% of clients purchase without inspecting in person)
- Recommends established homes over new builds for stronger capital growth

## Contact

- Website: https://therealta.com.au
- Phone: 1800 732 582
- WhatsApp: +61 433 612 080
- Book a free consultation: https://therealta.com.au/book-a-free-consultation/
- Facebook: https://www.facebook.com/profile.php?id=100092520884677

## Tools & Calculators

- Capital Growth Calculator: https://therealta.com.au/capital-growth-calculator/
- Rental Yield Calculator: https://therealta.com.au/rental-yield-calculator/
- Investment Property Cash Flow Calculator: https://therealta.com.au/investment-property-cash-flow-calculator/

## Legal

- Real Estate Agency Licence No. 0921021L (Consumer Affairs Victoria)
- Principal Buyers Advocate Rocky Rana: Real Estate Agent Licence No. 091606L
- Regulated by Consumer Affairs Victoria

## Pages

- /about/ — About The Realta
- /team/ — Meet the team
- /end-to-end-service/ — Full service offering
- /property-search/ — Property search service
- /assessment-negotiation/ — Due diligence and negotiation service
- /auction-bidding/ — Auction bidding service
- /alternative-property-investment-options/ — Alternative investment strategies
- /case-studies/ — Real client results with purchase prices and capital growth
- /contact/ — Contact details
- /book-a-free-consultation/ — Book a Discovery Call